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Web Copy – How Much is Enough?

 by: Glenn Murray

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?

The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!

Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001).

Interestingly, however, the average person visits no more than 19 websites in the entire month in order to avoid information overload (Nielsen NetRatings in Jan 2001).

So how do you ensure your site is one of those 19? How do you make your content helpful without making it overwhelming? That’s what this article is about…

I’ve written several articles on WHAT to write on your website in order to make it helpful. (See http://www.divinewrite.com/benefits.htm, http://www.divinewrite.com/webbenefitwriting.htm, and http://www.divinewrite.com/webwriting.htm.) But that’s only half the battle… Businesses also need to know HOW MUCH to write. Here are 5 quick rules of thumb to help you decide how much is enough.

1) Know your audience (Reader or Search Engine?)

Think about whether you’re targeting human readers (potential customers) or search engines. This must always be one of your very first questions, as the answer will determine your approach to content.

In general, human readers think less is more. Search engines, on the other hand, think more is more (well, more or less…). In many ways, it comes down to a question of quality versus quantity. Human readers are interested in quality, whereas search engines are interested quantity. Human readers want you to answer their questions and make it clear how you can benefit them. And they don’t want to wade through volumes of text. Search engines want a high word count, full of relevant keywords, and short on diagrams. (See http://www.divinewrite.com/seocopy.htm for more information on writing for search engines. See http://www.divinewrite.com/SEOCEO.htm for an introductory article on search engine optimization.)

You need to think carefully about your audience. In most cases, it’ll be a trade-off. A high search engine ranking is important (or at least beneficial) to most businesses, so a happy medium is required. The following tips will go some way toward providing this balance.

2) Make it concise

Say everything you need to say, but always ask, “Can I say it with fewer words?” The literary world may be impressed by complex writing, but visitors aren’t. Keep it simple, and keep it brief. Your home page shouldn’t be more than 1 screen long. In other words, visitors shouldn’t have to scroll. Subsequent pages can be longer, but try to keep them to a maximum of about 300-400 words each (approximately 1 scroll). A lot of people will tell you that you also need 300-400 words or more on your home page for a good search engine ranking. You don’t. If you focus on the right keywords and generate a lot of links to your site, you can achieve a high ranking without losing your readers’ interest by padding

TIP: For most businesses, a good rule of thumb is to make it conversational. Old school writers and would-be writers oppose conversational copy; don’t listen to them. Unless you’re writing for an old-school audience, feel free to write as people talk.

3) One subject per page

On this, both readers and search engines agree. Don’t try and squeeze too much information onto a single page. For example, instead of trying to detail all of your products on a single Products page, use the page to introduce and summarize your product suite, then link to a separate page per product. This way, your content will be easier to write, your readers won’t be overwhelmed, and you’ll be able to focus on fewer keywords (so the search engines will get a clearer picture of what you do).

4) Make it scannable

According to a 1998 Sun Microsystems study, reading from a monitor is 25% slower than reading from paper. As a result, 79% of users scan read when online. So make sure you accommodate scanning. Use headings and sub-headings. Highlight important words and sections. Use bulleted lists and numbered lists. Use tables. Use statistics. Use meaningful indenting. Use short sentences. Most importantly, be consistent in your usage. Oh… and follow rules 2 and 3 above.

5) Use a simple menu structure

Try to keep your high-level menu (Home, About Us, Contacts, Products, Services, etc.) to a maximum of about 10 items (5-8 is ideal). If you have too many options, your site will seem unstructured and your visitors won’t know where to start. In order for a visitor to want to come back to your site, they need to feel comfortable when they’re there. They need to know what to expect. If they can’t identify any logic in your menu structure, they will always feel lost. What’s more, this lack of structure will reflect badly on your business.

The Internet can be an incredibly cost-effective form of promotion because the cost per word to publish is so low. Don’t be fooled into thinking more is more just because it costs less. Audiences – even search engines – don’t want everything; they just want enough.

Happy writing!

About The Author

Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.





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03/19/2010 10:09 PM
The Secret To Make Money With Any Home Based Business Opportunity
Author : Walt Gemmell

Why do some people make big money with a home based business opportunity while others do not? Those who make money have mastered the ABCs of running a home based business and they do not over complicate things Here are a few tips on how you can keep things simple and make more money doing it

As far as I'm concerned, it always comes down to two primary things

1 Products

2 Promotion

You should believe in any product before you attempt to market it It's so easy to find products to sell on the Internet today that I do think people miss this point completely

You can join affiliate marketing programs all day long and have access to millions of products to sell That does not mean you will make money with those products however

The same thing is true for other home-based business opportunities such as network marketing businesses Most people will join these types of opportunities with visions of dollar signs dancing in their head

They are sold on the business opportunity more so than the product That is why the retention rate is low in MLM businesses When these types of distributors are not profitable they quit because the product is irrelevant to them

You will find that the opportunities you do best with are ones where you personally are sold on the product That is why if you join affiliate marketing businesses you should purchase and use the product yourself and then try to sell it

From a promotion standpoint most home based business opportunities fail because they do not get enough visitors to their website Unfortunately,it is not going to get any easier because there are billions of websites competing for attention today

Learning how to promote your opportunity in a couple of meaningful ways can be the difference between succeeding or failing Ultimately you need prospects coming to your site every day and either joining your mailing list or purchasing a product

Promoting on the Internet today will mean learning social media techniques Video marketing is one of the things you should concentrate on in today's market since over 50% of all traffic coming to a website is via video

Email marketing still works very well so you should be building a mailing list Therefore it is mandatory that you either have a blog with a sign-up form on it or your own website

Other types of social media include blogging, audios, social networking, and social directories One of the keys to making money is by getting your name out where people are spending their time

These are the ABCs of any home based business opportunity today You will make money if you represent good products and promote them in various ways



Walt Gemmell invites you to get your free money making report for a real work at home business opportunity. Discover money making ideas and my number 1 opportunity to get your own income generating website ready to take orders Article Source://EzineArticles.com/?expert=Walt_Gemmell EzineArticles.com/
03/19/2010 10:09 PM
Is it Time to Take Action in Your Business
Author : Robin Rushlo

Copyright (c) 2010 Soaring Eagle Companies LLC

"The strongest support you will ever get on not taking action always comes from those who never took action "

Garrison Wynn Motivational Speaker and Author

Maybe things are going pretty well in your business Maybe they aren't Either way, if a new idea comes along you have a decision to make on whether or not to go with it If things are going well, that might be a difficult decision After all, we've all heard the old saying "if it ain't broke, don't fix it " Yet, we all worry about staying ahead of the curve and being innovative If things aren't going too well, the decision might be somewhat easier After all, what have you got to lose right?

Change is one of the hardest things for human beings to accept We are all creatures of habit one way or another Since we do have such a hard time with change, we often go to others for their advice when we are considering a change of any type, including a change in our business We debate whether we should or not Sometimes we even debate whether it is right or not The bottom line is this is your business By not taking action when the opportunity arises, you can miss out on something great That doesn't mean you should do something unethical, but if the opportunity is there, don't waste it

There are many people who are afraid of change They will do anything to avoid it You should probably not be asking those types of people about changes you are thinking of making in your business So, when you are taking advice, consider the source Is this someone who has taken action in their lives or in their business? Is this someone that struggles with change? Even if this is someone you are close to or often take advice from, keep in mind they may not be thinking about the best interest of your business (although they may think that they are just looking out for you ) It is always easier to stick with the status quo

In his book, The Real Truth About Success, Garrison Wynn tells the story of a very successful woman realtor whose husband was the CEO of a large company that frequently relocated people She thought it might be unethical for her to have a list of these people and a friend she consulted thought so too As it turned out, the list was private but available to anyone upon request Think of the opportunities she would have missed if she had not ever asked for the list!

Opportunities do not come along very often and they can come in many forms Whether the opportunity is an idea, a contact, a system, or access to some kind of information that can help you in your business, don't take it lightly Once you have determined that it is not unethical or illegal, don't be afraid to implement it into your business and don't be distracted by the people that prefer inaction



'Dr. Robin Rushlo', is a well known MLM Radio personality and is nationally recognized as an expert in the network marketing business.He is the current host of the radio show, 'Networking with the Blindguy'live daily,http://www.mysuccessfactors.net/MySystem.html and http://www.robintrushlo.com
03/19/2010 10:09 PM
3 Steps to Follow in Generating Exclusive MLM Leads
Author : Elmar Sandyck

Security is hardly ever a quality that any company should possess All companies aim to stay on business even when their products and services have been known for quality This is the reason why there are a number of marketing techniques available for attracting massive traffic and prospects to patronize products and services

But apart from marketing strategies, companies should have exclusive MLM leads so they can reach the most number of people all over the world It is a known fact that whoever can produce the highest number of quality leads has the greatest chance to dominate the market in the future Quality leads can be elusive for some entrepreneurs but there are in fact at least three efficient ways to generate exclusive MLM leads online

The Power Of Social Networking

For many people, social networking sites have no other purpose but give people an avenue to communicate, keep in touch, and bond even if they are separated by distance Nevertheless, these most visited sites online can be a great tool to introduce one's business to a lot of people who own profiles on these sites In other words, social networking sites are great virtual places where you can generate exclusive MLM leads

Let us take Twitter as an example, which is one of the top social networking sites available for anyone In this site, users can do micro blogging that may be the means to build a list of followers Furthermore, by posting updates regarding your business, this can help the site generate exclusive MLM leads

Social networking is a great means to build good relationships and so does finding good prospects a great way to promote your business interests

Discussion Forums Are Great

In addition to social networking, online entrepreneurs can improve their mlm lead generation system by visiting discussion forums where they can create their own profiles which contain a signature file The signature file is the web page where profile owners can share anything including one's business, products or services Furthermore, links are also made part of the signature file for people to click on it and visit the site of the business If there are people who are interested in these products, they can become great prospects hence discussion forums are an example of sites online that can help you generate exclusive MLM leads

The Fringe Benefit Of Pay Per Click Advertising

PPC marketing is most resorted to by people who want to sell their products Nevertheless, through launching an ad campaign with this marketing strategy, any Internet entrepreneur will be able to market his business to a lot of people who might get interested and be great prospects If there are people who want to opt-in to an email list, they get a freebie In this manner, generating exclusive MLM leads can never be more amazing

The following are only some of the efficient ways to generate exclusive MLM leads There are a lot more ways to do it in the Net The number of sites online will help you find thousands of people who can possibly be great prospects to directly sell products to a lot of people By just relying on creativity, you can find ones that you are searching for who can help you generate the amount of income you desire each month



To Learn How Elmar Builds A Very Profitable Internet Business And Generates MLM Business Leads Using The Most Cutting Edge Network Marketing Strategies Visit: http://www.OnlineFreedomLifestyle.com
03/19/2010 10:09 PM
Five Principles Which Contribute to Successful Internet Marketing Business
Author : Javed Anwar

If you are planning to make money with internet marketing or if you are already into it, you need to be familiar with what it is all about and what it takes to be a successful internet marketer Here are five things you should keep in mind if you really want to make serious money

1 Success does not come overnight

You should be clear in your mind that, just like any career or profession, you have to spend some time to work to get the benefits later You should never expect instant results The rules of life are applicable to internet marketing also Proper and continuous work according to your plan is most likely to produce results you want If you expect quick and unrealistic results, you will end up getting frustrated if you do not get such results

2 Shortcuts and tricks do not work

There are many gurus who teach shortcuts and trade tricks of internet marketing In reality they are just luring beginners to buy their products or services which promise quick results Many ways of getting the traffic to your website and selling the products by hyping up the sales page are not only unethical but unproductive also Never believe the Gurus blindly Follow common sense and research well online before you take any action

3 Amateurish attitude does not work

Making money online is a serious business Do not see internet marketing as an easy way to make huge amount of money online It is possible to make huge amounts of money online but all that is not as easy as it appears You must have a serious attitude for internet marketing with enough knowledge of market research, keyword research, website designing, creation or selection of products in demand, affiliate marketing, traffic building and email marketing If you do not have deep understanding of all these, you are headed for failure

4 Internet Marketing without a concrete plan will fail

There are many stages an internet marketer goes through Some beginners are stuck up in the 'learning phase' They are stuck up in reading ebooks and other information materials written by other internet marketers They do not take any actions or take insufficient actions This problem is basically because of a lack of a well-thought plan You should make a plan with short and long term goals Follow your plan and as you learn with experience, keep modifying it for effective implementation

5 Using free tools and resources will produce average results

Remember, the enemy of the best is good Most of the beginners use free resources like domain names, hosting and keyword research etc to start their online business Those who can afford, use the paid tools and resources for effective results If you start your online business the free way, it will cause delay in satisfactory results If you start making some money, you must switch to paid methods to become a true professional The only free thing you should try to get is free traffic, which is the lifeline of your website

If you have the right concepts about internet marketing right from the beginning, you are more likely to be successful Keep these five principle in your mind and you will definitely see success very soon



Find similar ideas and resources in this Targeted Internet Marketing Guide for free: http://targetedinternetmarketingguide.com/
03/19/2010 10:09 PM
How to Sell on Ebay 5 Crucial Things You Need to Know on How to Sell on Ebay Successfully
Author : John Edwards

Ebay has to be one of the most monumental nightmares on the internet when it comes to making any amounts of money, but not if you know how to sell on Ebay!

People look for the dream of financial freedom and Ebay seems to be one of the first ports of call, to realize their dreams and aspirations, yet most fail miserably!

Why is That?

Well, because people have the preconception about success on Ebay, they think that they can open an account and list just about anything and sell it

They do not spend the time to learn how to sell on Ebay, they do not research viable markets that yield consistent profits from the products they host, and for those people that do, they do not do the research correctly!

People just do not realize that Ebay is a successful platform to present your business on, yet this fact is represented by the sheer volume of power sellers!

This is the upper echelon of Ebay sellers, who have built up a successful Ebay business who knows how to sell on Ebay period!

So what is their secret?

They realized that Ebay is just a vehicle to sell their products on, and simply introduced products that people wanted to buy by researching what was in demand sourcing the supply to sell to them, and built on that founded a principle of supply and demand!

They know that basically, that's how to sell on Ebay, in fact, it is the only way for long term success!

So to reiterate, you need to sell into markets that are involved in supply and demand!

It really is that simple, any product that is in demand to buyers you supply to them as a seller, just know what markets bear fruit and then simply sell into these markets!

Never Give Up On The First Hurdle!

People that give up at the first hurdle, complain that they have not sold a bean, Ebay is all hype, I have lost a fortune in fees, etc can you relate to this?

If you research markets that hold a consistent track record of success, you would sell far more, giving you enough return to cover your fees followed by a regular net profit whilst growing a successful Ebay business in the process!

Again to drive the point home this is how to sell on Ebay! Do these Ebay markets produce growth in sales?

Visitors to Ebay are not browsers, they are not tyre kickers, and they certainly are not freebie seekers, they are buyers, and they are buyers looking for a product within certain markets, but more importantly they are repeating buyers?

So what markets are successful?

There are quite a few markets that are a success However, you also need a market that is known as a perennial market, these are markets that never fail to produce successful Ebay enterprises!

The best perennial markets to start and grow a business in for long term success are the ones that yield consumable products, products that people need or feel they need to use time and time again!

To take things to the next level you will have a successful Ebay business, if you choose a perennial market that hosts consumable products that people use time and time again?

This is research in itself when you want to know how to sell on Ebay!

But, Could there be such a market?

There are a few niche markets yes, and the one that is very lucrative and powerful is the skin care product market, this as proven to be one of the most consumable product marketplaces in history an even way before the internet, the annual revenue for this industry has been quoted at a staggering $180 Billion!

Eventually, it will be worth trillions, think about that for a moment because this industry is forever growing even through the history of recession, so subsequently with it your skin care business, because you are part of that market!

These are the Ebay markets to be in, these are the markets for good long term consistent profits giving anyone a strong foundation to grow a successful Ebay business exponentially and for life!

This is how to sell on Ebay the research has been done, the ground has been broken for selling skin care products online successfully and using Ebay as the sales vehicle!



The question is, can you really succeed selling skin care products on Ebay and do I qualify to advise you? Yes, want more information on how to sell on Ebay successfully using skin care niche markets? Then access your free'fast track 6 Day Mini-Course', and visit.. => http://www.skincareprofitsgoldmine.com
03/19/2010 10:09 PM
Consistent Action The Key To Working From Home
Author : Dev Maritz

Now quite a few people have contacted me over the last couple of weeks saying that to work from home sounds easier than it really is That the proverbial saying: "If it is too good to be true, then it probably is" has to be applied to working from home

Now if you are going to be sceptic about this, then fear has already overpowered you You see, 90% of the population on this earth will never make more than £100,000 a year Now to many people that might sound like a colossal amount to earn;however, it's not

The primary solution to that mentality is to eliminate the word impossible We forget sometimes that there are more negative thoughts in our mind than positive ones and the only way to control that is by "planting" good thoughts daily This positive way will then wipe out the thoughts that have been holding people back for so long

By believing that nothing is impossible, you are already half way there to become successful All you need to do now is literally become obsessive with your goals that you set If you take consistent action daily with that burning desire to succeed, you will achieve it

The more positive you become as an individual, the more you will attract positive outcomes By being grateful everyday for your life, your house, your bed, your family, your pets and your fellow human being- the more your life will fall into place with great things

Your salary, your friends and even your bank will be more graceful due to the implementation of positive thinking Consistent action is not just another word that can inspire you;however it is the key to success if understood and utilized thoroughly It is why some succeed working from home and why some have to go to a day job that they hate for the rest of their lives

Only the person that truly admires the endless possibility of achievement can become all there is How many people do you know that will always find a way to be negative,sceptic or can't wait to criticize someone else? I bet that each and everyone of us know at least one person like that Did you know how much a person like that can influence your way of thinking?

People were so sceptic when I mentioned that I was going to leave my day job to work from home, that I had to literally shut them out of my life temporarily so that I could focus on the positive outcome Do not let anyone every tell you that you can't do something

"If you have a dream, you have to protect it"



Dev Maritz teaches people how to become positive thinkers and eliminate the impossibilities in their lifes. He mentors people to start their own online businesses where they can work from the comfort of their own home. If you would like to start living your life, then go to:=> http://www.DmaritzMentoring.com
03/19/2010 10:09 PM
Everything You Need To Know About AdWords Ad Scheduling
Author : Adrian Key

Wouldn't it be amazing if you could have your ads appear on Google only when your prospects were most likely to make a purchase? Well, AdWords Ad Scheduling tool makes this possible

Consider this, if your business is selling to other businesses (B2B), then most of your prospects might be searching for you during business hours Therefore you might want your ads to show on Google only between 9am and 5pm

Conversely, if your business is selling retail products to the general public, your prospects might be most likely to search for you in the evenings and at weekends when they have more time You might therefore want your ads to show after 5pm on weekdays, and all day at weekends

These are two simple examples of how you might choose to schedule your ads Needless to say, things are not always quite so black and white

Take the case of the B2B, in a few instances some prospects might start work an hour or two before 9am and others might work a few hours after 5pm It follows that this business could miss out on good leads because their ads are not showing

Also, take the retail business mentioned earlier It could be missing out on some very good leads in the afternoon, like mothers searching the Internet before picking up a child from school

In these instances, you could use the bid adjustment feature of the AdWords ad scheduling tool to have your ads appear outside of the hours you've set, but at a reduced bid price

It could mean that all your ads appear lower down the page, but at least you won't be paying top prices for "time wasters" clicking on your ads And your ads will still be seen by those prospects that are serious

If you want to set ad scheduling for your AdWords ads and make big savings on your advertising costs then this is how to do it:)

1 Log into your Google AdWords account

2 Click on the name of the campaign you wish to edit

3 Select the "Settings" tab

4 Scroll down to the "Schedule: Start date, end date, scheduling" option

5 Click on the "+" symbol to show the options

6 Click on the "Edit" link to show the "Ad Scheduling" window

7 Amend the table as required so your ads show at the times you want them too

8 To adjust bid prices, change to "Bid adjustment" mode by clicking on the link

9 Once you've input your schedule, click on the save button to save your schedule

Obviously, restricting the times that your ads can show does have it's risks People will search for your products or services outside of the times you specify and some may have a genuine intention to purchase

But if the majority of clicks you receive on your ads outside your specified hours are from "time wasters", then you're wasting your money by letting your ads show on the off chance that one or two opportunities might slip through the net

Last but not least, when you use the AdWords ad scheduling tool on your advertising campaign, it's important to remember not to guess when your ads should and should not be showing You are certain to get it wrong!

You'll get a much more accurate picture of when to turn your ads on and off from your analytics software We would recommend that you use Google Analytics and for a typical website, you should make your decisions based on conversions from at least six months of data



Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Sign up for Adrian's free newsletter containing more tips and advice on how to improve your AdWords advertising and receive your BONUS free copy of the best posts from the blog at:) http://www.adwords-adviser.co.uk/
03/19/2010 10:09 PM
The Top Solution For Producing Web 2 0 Traffic
Author : Charles McDuffie

Generally speaking, web 2 0 traffic relates to the number of browsers that access a web page or website in a given period More precisely, it pertains to the response that a website hosted for accession of the business or the business objective it receives from internet users

If you've created a forum, blog, or a vlog with description of your products, it obviously means you intend to create a bigger customer base by attracting a lot of web 2 0 traffic to your work Remember, you alone aren't venturing to use web 2 0 services for your business There are thousands of others like you who are doing the same It's your tactic of doing it that'll make the distinction Here are the fundamental rules to acquire traffic using web 2 0

Where To Do It?

Though there are specific business websites that offer platforms to companies to advertise their products, they alone can't do the trick for you The sensible way to create traffic is to embrace a multilateral strategy You ought to place text, pictures, audio & video content related to your business on all the major social networking sites, blogs, and vlogs There are lists that rank these websites in order of utility and you can select the top few from there As an example, MySpace, Facebook, YouTube, Blogger, WordPress, Podcasting, etc are several of the extra prominent web 2 0 sites

How To Do It?

Presentation is extremely important to any web 2 0 activity However, it's vital to increasing web 2 0 traffic for a business website You must seek expert advice to construct your website, or even to post an article (with photographs) or a video There are a number of web 2 0 sites that offer valuable suggestions and help to make your website outstanding in terms of appearance, quality, and navigability Apart from presentation, you have to make sure that your content is original and keyword rich

This is extremely important to make your content is accessible to the search engine users In fact, traffic through web 2 0 and search engine optimization (SEO) are closely related It helps to multiply hits to your website for obvious reasons Another important thing to keep in mind is to utilize a friendly, fascinating, and colloquial style This immensely assists the browsers to link with the writer and the content without apprehensions A good deal of technical support is available on various web 2 0 sites mostly for free You mustn't fail to utilize it A simple search in Google will bring you thousands of results

The Use Of Bookmarking Techniques

By having your bookmarking website, you can bookmark the websites that you feel are of genuine and valuable help With the help of this website, other browsers also gain access to these websites without having to conduct extensive search While bookmarking websites, you can include links to your own websites as well However, don't make the mistake of bookmarking your website only

This will yield adverse results in the long run Honesty does indeed pay rich dividends in this arena You can also use social bookmarking websites These websites allow you to post a short description of your content along with links If the description you post is attractive enough, you'll have a lot of web 2 0 traffic using your links to reach the actual content If you follow the above guidelines properly, you'll certainly be able to augment web 2 0 traffic to your website



Charles McDuffie is an article author and entrepreneur for ASB Enterprises, a continuing educational and business development venture showing citizens how to generate business financial freedom in home-based businesses and affiliate programs. Check out his website at: http://www.legacyofwealth.com
03/19/2010 10:09 PM
The best ways to Grab Absolutely free Blog Traffic
Author : Charles McDuffie

Creating your own blog is a very trouble-free process, but obtaining free blog traffic is a awesome task Since the success of a blog revolves around the content, it's prudent to read this article fully It'll allow you to fully grasp how you can bring in a great deal more people to your blog

Ways To Build Free Blog Traffic

Keep the content on your blog informative and fresh Allow others to reprint your articles to gain incoming links This would even help you get higher ratings with the search engines Update your website at least 2-3 times in a week or even daily This would have readers proceed to check out your website, and you would keep your ranking with the search engines The result would be an instant gain in free blog traffic

To establish yourself as an expert, you have to build the trust of the readers in your blog This is a pretty potent tool that'll go a long way, and shouldn't be taken advantage of If your site visitors value your opinion, then they're more inclined to purchase from you, rather than your rivals Thus by building this relationship, you'll win their trust as well as potential clients This would verify to be a publicize tool of its own kind to generate free blog traffic

Changing your blog or blog pinging is another approach you can use Through this technique, you can go to the multiple directories available and visit their site Enter the name of your site and the URL, and many the directories will revise your blog This should become a part of your daily routine Also install a free and simple HTML code to your website In addition getting free blog traffic, your visitors can also register to and have new e-mails delivered to them By doing this your readers will know that they can read new entries, and this also proves to be a great notification system

Another way is an option which is very easy to use It's already built into WordPress All you have to do is to add the URL's and publish them on your site They'll manifest as a Blog Roll on the side of your blog Then you can make exchanges or treat it like a link exchange Also contact other owners and tell them that you've added their blog to your roll Ask for a link in return This tactic would promote your website in addition to building free blog traffic

Some Do's And Don'ts

If your blog traffic is low, your revenues won't be far behind So in order to gain free blog traffic, keep these 5 simple points in mind:

1) Don't spam

2) Write content with attention grabbing key words

3) Give link exchanges a priority

4) Create a newsletter on a weekly or monthly basis

5) Join other traffic exchanges

Keep in mind the above methods, and with some effort, time and perseverance, you'll soon be able to build up free blog traffic for your website All the above won't happen overnight You'll require a good amount of patience But challenging work usually pays off, don't forget this



Charles McDuffie is an author and entrepreneur for ASB Enterprises, a continuing education and business development company showing people how to build business success in home-based businesses and affiliate programs. Visit his website at: http://www.legacyofwealth.com
03/19/2010 10:09 PM
The Direct Sales Business That Will Work
Author : Dan Lambeth

Every successful business has a great system that anyone can follow McDonald's sells more average burgers than anyone using one of the best marketing plans ever

That is one of the most important reasons they are so successful The other reason is their system It is easy to duplicate because it is so simple It is laid out with specific tools and instructions

Duplication is one of the biggest problems in home based businesses Most people are taught a system that takes a salesman's personality to be successful These "old school" methods are from before the Internet though

McDonald's is one of the biggest global corporations and it is being run by high school kids You could trace every job there down to 3 basic chores

1 Take orders
2 Provide customer service
3 Train new people to take orders and provide customer service

That is how every store operates Kids are pushing the on buttons and the system takes care of everything else That is duplication

The draw of McDonald's is the experience which is virtually the same no matter which store you are in The food may be average but it is predictable

A direct sales or home based business should be set up the same way The most often missing part is the lead generation system complete with instructions and the tools needed to be effective that anyone can follow

Home based businesses are supposed to steadily build up in monetary value over time much like a mutual fund When you hear of an overnight success from some big hitter that says he just made a list of his "warm market" and shared the product and company with his friends and within a few months he was able to quit his regular job, most of the time the part about learning the ropes with another company for a while is left out

Sometimes there are quick successes but it is rare because you really have to be a leader to succeed in this industry So you must learn a lot not only about being a leader but running your own business before you will have success

If you had the right system laid out with tools and instructions it could be easy enough for kids to do There is a correct order to follow to be successful too If this order is followed from the beginning you can cut your learning curve way down

Most people start out with what should be last, the product or network marketing opportunity The business is all about relationships and even using a fool proof system to generate leads is only part of the job The other part is picking up the phone and calling your leads

But you have to start by finding leads The fool proof system is a 3 part process First you expose your product with advertising Second you involve your prospects with follow up messages to qualify them and provide solutions Last comes your primary MLM

If you skip any of the steps you will struggle You give more information with each step and lead into the next step In the first step you expose your prospects to your lead generation system which is a self liquidating offer instead of promoting your primary home based business Your lead generation system should also train prospects on how to use modern marketing methods

This will give you money for advertising and erase your marketing investment so, you can EARN while you LEARN The second step is promoting a list of products and services that are marketing tools used to automate your advertising and marketing campaigns

You will be providing a solution for other marketers when promote your system or funded proposal because ti teaches how to generate leads The second step will teach more methods and how to multiply and automate your efforts

You create multiple streams of income by promoting services and tools that help in marketing when those things are affiliates of yours Then in part three you have helped them get their lead system going and they may want to join you in your primary home based business

People join people they do not join companies and if you have helped them and they like you they will want to join you

A lot of people fail because they start out by promoting their primary opportunity and product which is really step three of the process Most people get into business to make money and are misled about the time, effort, and money it takes to be successful in this industry and wind up spending themselves right out of business

Believe it or not this same business model is used by many different industries One example is the automobile industry Do you think most of the money is made from making and selling cars? Wrong! The real money is made with finance charges, extras, parts, repair, etc

Here is another example; McDonalds, Do you think the majority of their money is made on burgers? Wrong! Their high profit items are sodas, cheese, and fries

What about Vegas? They advertise shows and restaurants and luxurious hotels to get you there and then they make the real money off of gambling

System part 1 is the ads that show the showgirls and the lights System part 2 is the customer service they provide which is famous Then they get you with the gambling but that is not the focus of their advertising

Having a system to generate leads for you is crucial but like I said before, it is just part of the job You still have to call them and build a relationship with your leads Having a system they can follow just makes it a lot easier to talk to them



Author Dan Lambeth, Network marketing on the Internet has many advantages. I learned about this using my lead generation and marketing training system which taught me how to Sponsor Reps Online. For more information and some free marketing training visit my blog and get my newsletter


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