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Web Copy – How Much is Enough?

 by: Glenn Murray

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?

The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!

Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001).

Interestingly, however, the average person visits no more than 19 websites in the entire month in order to avoid information overload (Nielsen NetRatings in Jan 2001).

So how do you ensure your site is one of those 19? How do you make your content helpful without making it overwhelming? That’s what this article is about…

I’ve written several articles on WHAT to write on your website in order to make it helpful. (See http://www.divinewrite.com/benefits.htm, http://www.divinewrite.com/webbenefitwriting.htm, and http://www.divinewrite.com/webwriting.htm.) But that’s only half the battle… Businesses also need to know HOW MUCH to write. Here are 5 quick rules of thumb to help you decide how much is enough.

1) Know your audience (Reader or Search Engine?)

Think about whether you’re targeting human readers (potential customers) or search engines. This must always be one of your very first questions, as the answer will determine your approach to content.

In general, human readers think less is more. Search engines, on the other hand, think more is more (well, more or less…). In many ways, it comes down to a question of quality versus quantity. Human readers are interested in quality, whereas search engines are interested quantity. Human readers want you to answer their questions and make it clear how you can benefit them. And they don’t want to wade through volumes of text. Search engines want a high word count, full of relevant keywords, and short on diagrams. (See http://www.divinewrite.com/seocopy.htm for more information on writing for search engines. See http://www.divinewrite.com/SEOCEO.htm for an introductory article on search engine optimization.)

You need to think carefully about your audience. In most cases, it’ll be a trade-off. A high search engine ranking is important (or at least beneficial) to most businesses, so a happy medium is required. The following tips will go some way toward providing this balance.

2) Make it concise

Say everything you need to say, but always ask, “Can I say it with fewer words?” The literary world may be impressed by complex writing, but visitors aren’t. Keep it simple, and keep it brief. Your home page shouldn’t be more than 1 screen long. In other words, visitors shouldn’t have to scroll. Subsequent pages can be longer, but try to keep them to a maximum of about 300-400 words each (approximately 1 scroll). A lot of people will tell you that you also need 300-400 words or more on your home page for a good search engine ranking. You don’t. If you focus on the right keywords and generate a lot of links to your site, you can achieve a high ranking without losing your readers’ interest by padding

TIP: For most businesses, a good rule of thumb is to make it conversational. Old school writers and would-be writers oppose conversational copy; don’t listen to them. Unless you’re writing for an old-school audience, feel free to write as people talk.

3) One subject per page

On this, both readers and search engines agree. Don’t try and squeeze too much information onto a single page. For example, instead of trying to detail all of your products on a single Products page, use the page to introduce and summarize your product suite, then link to a separate page per product. This way, your content will be easier to write, your readers won’t be overwhelmed, and you’ll be able to focus on fewer keywords (so the search engines will get a clearer picture of what you do).

4) Make it scannable

According to a 1998 Sun Microsystems study, reading from a monitor is 25% slower than reading from paper. As a result, 79% of users scan read when online. So make sure you accommodate scanning. Use headings and sub-headings. Highlight important words and sections. Use bulleted lists and numbered lists. Use tables. Use statistics. Use meaningful indenting. Use short sentences. Most importantly, be consistent in your usage. Oh… and follow rules 2 and 3 above.

5) Use a simple menu structure

Try to keep your high-level menu (Home, About Us, Contacts, Products, Services, etc.) to a maximum of about 10 items (5-8 is ideal). If you have too many options, your site will seem unstructured and your visitors won’t know where to start. In order for a visitor to want to come back to your site, they need to feel comfortable when they’re there. They need to know what to expect. If they can’t identify any logic in your menu structure, they will always feel lost. What’s more, this lack of structure will reflect badly on your business.

The Internet can be an incredibly cost-effective form of promotion because the cost per word to publish is so low. Don’t be fooled into thinking more is more just because it costs less. Audiences – even search engines – don’t want everything; they just want enough.

Happy writing!

About The Author

Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.





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07/30/2010 04:57 PM
Make Money In Affiliate Promoting For Newbies
Author : johnnyy walkerr

Affiliate selling works effectively for the merchant and the affiliate To the primary, he gains opportunities to advertise his products to a larger market, that will increase his chances to earn The a lot of affiliate websites or laborious-working affiliates he gets, the more sales he can expect By obtaining affiliates to plug his product and services, he's saving himself time, effort and money in trying for possible markets and customers When a consumer clicks on the link in the affiliate website, purchases the product, recommends it to others who rummage around for the same item or buys it again, the merchant multiplies his possibilities of earning On the opposite hand, the affiliate marketer edges from every customer who clicks on the link in his website and who really purchases the merchandise or avails of the service provided by the merchant In most cases, the affiliate gets commision per sale, which will be fastened percentage or fastened amount
If you wish to be an affiliate marketer and create fortunes out of the Web, you'll follow the following 3 most elementary and best ways that to start an efficient affiliate selling program Initial is to identify a particular factor you're inquisitive about or passionate about so you won't be bored and compelled to develop your affiliate web web site later on Focusing on a specific area you recognize very well will facilitate your bring out your best while not much risks and effort You'll add a personal touch to your web site and provide your guests who are doable buyers an effect that you are an expert in your field In this method, you gain their trust and eventually encourage them to buy the products you endorse Next is to appear for smart paying merchants and products or services related to your interest and create now a website In selecting the product, you need to also contemplate its conversion rate—the amount of visitors-turned-buyers There are various affiliate networks and affiliate solution providers which will give you information on the most profitable product and best paying merchants The key here is, be wise enough to choose the right one
Currently that you've got set where to concentrate, have chosen the products to endorse and also the merchant you are supporting and have created your own web website with high level domain name and reliable hosting, you are prepared to promote This is often an important task, since it's through this that you would be ready to extend traffic to the business website, sales and in fact, profit In affiliate promoting, it's possible to earn large sums of cash in a very short span of time particularly once you're endorsing high-priced items Expensive products are laborious to sell; but, with the proper selling methods and sales techniques, you can draw visitors to the merchant's website and make them buy the products How to market the product, though, would want a separate discussion Continue to coach yourself by reading books or different articles online concerning the most effective advertising techniques
Bear in mind, there's no facile and quick path towards success Affiliate promoting could seem terribly tempting due to varied encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it entails nice deal of exhausting work and persistence Likewise, you would like to be artistic, flexible and willing to embrace new ideas to promote your partners' merchandise till you discover the proper strategy that works for a particular market that you are targeting Neither signing up for an affiliate program nor copying ads and leading others towards the merchants' website doesn't guarantee success yet Several affiliate marketers fail to understand this, so after they don't make sales, they quit, search for different programs and repeat the identical mistake In the top, they conclude that affiliate promoting is simply one of these scams within the Internet Whilst you sleep, you'll be able to work your way to nice financial success if you use the proper methods in affiliate marketing Be inventive, be sensible and surely, you'll achieve your goals


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07/30/2010 04:57 PM
3 Vital Internet Marketing For Dummies Tips To Help You Make Money
Author : Jeff Schuman

Are you trying to learn how to make money online but are not having much success with it and this is making your feel like a dummy? Many people have this problem but there is a way to overcome feeling like a dummy and finally making the kind of money you want to be You just need to know some vital internet marketing for dummies tips that will help you finally achieve what you have been working so hard for

The following tips will help anyone start making money online

One: Use one method at a time - When you are marketing any business you don't want to try and overwhelm yourself by doing more than one method at a time until you have learned how to effectively use each one You want to start with one method at a time and get it working to bring traffic to your business before adding another method

Follow this one method at a time process until you have five to seven methods working at all times to bring traffic to your business

Two: Do internet marketing consistently - Many people make the mistake of thinking that they only have to do the marketing one or two times with each method This is a big mistake to make because without consistent and regular marketing you will lose the small amount of traffic you have gained up to this point

You have to keep marketing as much as you can for a long time before you will be able to back off a little and not spend so much time doing it without losing the traffic you have already built up

Three: Educate yourself - There will be many marketing methods that you won't know how to do effectively You have to be willing to learn how to effectively use each method if you want to use it to achieve the maximum traffic possible

There are many sources online that you can use to learn from but you have to first be willing to do this or you will never be able to make money on the internet Some of the different sources that can be used to learn what you need to know about internet marketing include:

- EBooks

- Forums

- Internet business owners

- Articles

Knowing these internet marketing for dummies tips will help you finally achieve what you have been working so hard for Making money is not as hard to do as most people believe it is if you just know how and with the above information you now know how to achieve your goal easily



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07/30/2010 04:57 PM
Using Target Marketing Effectively for Small Business
Author : Pilar Torres Wahlberg

Most small business owners would agree, times are hard and value for money is more crucial than ever That's why in a marketing campaign these days, knowing your target from the inside out is essential Target marketing is useful for startups that need to stand out with only a small budget While large companies focus on the mass market, finding a profitable niche is the name of the game for smaller organisations

The amount of measurable information on the web these days makes target marketing easier and more accurate than ever You can find out everything about the consumer's behaviour by simply looking at the keywords he use, web pages he visits, and the amount of time he spends on the site In addition, demographic information can also be provided This will allow you to know where the viewers come from and even what kind of internet browser they use

Why Does Target Marketing Work?

At the core of it, target marketing works because it assumes that majority of people have no use for your product This makes it essential for you to find out those who do and those who want to know more about it For instance, if you're selling aquariums, it wouldn't be appropriate to target "pet supplies" in general because this would also include cats and dogs

If you target the keyword "pet supplies", you will simply be throwing money away Most people would not be interested in your products even when they see your 50% off offers or discount coupons Instead of broad strategy, target marketing talks to tighter group who matter more There are man particular strategies you can use in pursuit of this market:

Keyword Targeting - contextual and search engine marketing are strategies that rely heavily on keyword selection In most cases, short tail keywords have high search volume The challenge is that there are also a lot of websites competing for the same terms Choosing long-tail keywords will help Sometimes, it even comes down to optimising for the product name itself This is because searchers can get tired of sifting through tens of pages just to find relevant results Skilled searchers also know how to use long-tail keywords when they're looking for specific content

Demographic Targeting - this kind of targeting lets you narrow down on your niche To do this on the internet, it might be a good idea to conduct surveys and other research studies Know which kinds of customers are most likely to buy from your store Research more information about them from their age, income, and language Email marketing is a great way to communicate with them online

Lastly, there's behavioural targeting This is seldom used by small businesses because of its use of "cookies" These cookies track user behaviour on the internet However, this may be an expensive undertaking and it might not work as well as the two methods mentioned above



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07/30/2010 04:57 PM
Use of social media in internet marketing
Author : William Boss

The use of social media or social network service is a crucial aspect of internet marketing In fact, social media sites like facebook and twitter have revolutionized the whole concept of communicating with people over the internet and they have emerged as effective tool for marketing managers to connect to a niche audience Before understanding how you can use the internet social network service for the purpose of internet marketing, it is important to understand the general concept of social media Only after knowing the general concept of social network service, you will be able to find the proper application of social network service in internet marketing

General concept of social media

Social networking sites are places where people get grouped according to their choice of friends and acquaintances Since these groups of people share common interests and choices so they form a niche of their own Common friends and friends of friends come together to establish even larger groups, who again connect varieties of these niches to each other Therefore, it becomes exceedingly convenient for the marketing manager to gain access to the group of people who can help the manager to sell his wares The search option of social media sites are extremely helpful in locating these niches and an expert manager can get connected to his audience very fast by effectively using the search option for groups or communities on the social networking sites Although the access to social media groups is only possible by invitation from the group coordinator or any group member, yet the marketer can send messages to the group coordinator without being a part of the group This send message option is the most crucial tool in using social network service for internet marketing

Be a member

Be a member of as many social networking sites as you can and use your membership prudently to connect to your audience However, it is necessary to remember that each social networking site has a different character of own and the member should be able to identify the characteristics pattern of the site For instance, the social media spaces facebook and orkut are largely different in their appearance and approach and the marketing manager must be able to acknowledge and recognize this difference in approach to be successful in social media management In this respect, what you have to remember that people are looking for friends on social networking sites and not towards business offers necessarily in the social networking sites Therefore, you have to convince your intention to the members of the group Making your profile interesting and being honest with yourself is an important criterion of networking For instance, if your intention is networking then maintain 'networking' and not 'friendship' in your facebook profile page

Take care of reputation

An interesting feature of social media sites is that it permits other members of the site to block you or to report against you Therefore, you have to be cautious and careful when you are trying for networking in social media sites Remember to be polite and truthful when choosing your communities This is because when people will look for you, they will try to judge you by the nature of your community memberships If your memberships are not friendly then they will judge you to be unfriendly too

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07/30/2010 04:57 PM
These Copywriting Tactics Will Get You Higher Conversions
Author : Sam Mann

Copywriting is definitely not a new phenomenon You can often see copywriting in various locations, such as in advertisements in the newspapers and even on websites that are designed to direct market But what makes you a good copywriter? How is good copy created that makes people want to purchase what you're selling? To write successful copy, knowing your product and convincing your audience that they need that product are essential If you want to know how to write effective copy, keep reading and learn some of the top tips for creating copy that really sells

The point of sales copy is to help potential customers understand the benefits of your product But at the same time, you need to show them that your product actually delivers what it says A good way to do this is by sharing feedback from your already existing customers Testimonials can be an excellent way to persuade a doubtful customer to buy When hearing something from a third person our minds naturally believe This will also be a first hand view of how your product handles When shopping online it is very common for people to be extremely careful when investing their money due to the number of scams present online For your testimonials to have a stronger effect it is recommended that you also provide the website or details of the person giving the testimonial You can also include audio or video testimonials, which deliver more value Where possible, try to spread your testimonials throughout your copy and not center them in one place

Bring them in step by step Also talk about various aspects of the product which are beneficial instead of just one

There are plenty of ways you can increase your product's perceived value throughout the body of your sales copy But one of the best ways to give more value to the end user is by adding a free bonus along with your product Everyone loves the idea of free bonuses They all like it when less money is spent on something of quality By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal There are also instances where people only bought the product for the free bonus included Yes, it is that effective Depending on what bonus you included and how you position yourself will affect the success of the product To see positive results the bonuses must compliment the product Don't just put a cheap product out as a bonus to try and grab sales, as this won't work

You should never, ever forget to test your copy For best results, test as many parts of your copy as you can think of, such as font colors, headlines and the way you describe products See if you can improve your conversions by making a change to your headline or another part of your copy By making a few changes in your copy you will often see surprisingly significant results That's why the best copywriters split test their copy as much as possible If you split test two copies, it's easy to find out which one is converting better An important thing to remember when testing your copy is to do it in parts For example, you can test headlines, the first paragraph and other parts of the page This is to make it easier for you to understand the various elements and see how they're performing Of course, your copy has to be written with a specific audience in mind if it going to work for you And the only way to do that is to test it out in the open

When writing your copy, remember to be specific This applies not only to the body of your copy but also to your headline and the sub headlines Your readers are looking for helpful information about a product, not general remarks that could mean anything In order to make a buying decision and to actually believe in the solution you're offering, you have to give away specific points that explain things in a detailed way You have to do this if you want readers to believe what you're saying and trust you There are exceptions, but in most cases your best approach is to be generous with targeted facts and details In conclusion, a good sales copy is made up of a number of elements Getting them all right would take a great deal of time and understanding Your skills will improve as you keep working on it, but your copywriting doesn't have to be perfect for you to make some sales while you're still learning

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07/30/2010 04:57 PM
Beware of Joining Multi Level Networking Companies
Author : Anthony Harris

Multi-level networking is rapidly making waves and luring more and more people into it The volume of people getting into such a sales network is surprisingly getting swollen as time passes by, and most especially during the current times

Experts believe that investors in multi-level networking schemes are swooning is false hopes of hefty commissions and profits A person in his right mind would surely not pass at a potential business transaction that would make him generate profits without exerting too much effort

Thus, profits multi-level networking personnel promise their preys are somehow like easy money The problem would be how easy is this easy money? Read on to find out

What is multi-level networking?

Multi-level networking is a type of marketing strategy wherein a company directly distributes its products to its sales people The sales people would then redistribute the goods to other people, particularly outsiders

These outside sales people would then sell the products to other people, and the selling process of the products goes on The money would certainly be easy for the company, because it is on top of the food chain

All the movements and developments that occur below the topmost portion of the pyramid surely serve as advantage to the company Other people testify that they reap generous profits from the scheme But looking closely at how the network works, doubts would certainly arise

Economic environment

Business analysts note that the emergence of multi-level networking companies are somehow linked to the prevailing economic condition The trend clearly shows that in periods of economic recession, sales networking thrives and succeeds

Take in particular the start of such companies, which can be traced back to the 1980s During that time, the global economy is suffering from a crunch that was caused by a widespread oil supply crisis

The oil crisis persisted, stretched on to the 1990s and even to the current period That is why there are more and more multi-level networking companies that are arising

It can because of people's worries that they are forced to easily believe in schemes that offer false hopes to easy money They would invest as much as they could to such networking initiatives Some people would be lucky to reap earnings, only to find out that in the end, losses certainly exceed little and temporary profits

Recruiting members

Thus, it can be rightfully inferred that sales people involved in multi-level networking schemes are truly those with strong, convincing personalities who could persuade people into their own thinking

While it is not right to assert that sales teams of networking companies deceive people, it can be safely assumed that these people do not really know what is in store for them and for their future recruits

Certainty is one thing that is never guaranteed by multi-level networking firms The only thing certain about these companies' business is that they would fall apart soon

Those that are fully aware of the situation continue to convince people into getting into the network so their losses would not be as great, or so they could gracefully exit while the network is still operating, but near the path to peril

Thus, unfortunate will be those people situated at the bottom of the line For they have not greatly reaped profits when the business was in boom, but they would be the ones bearing most of the losses by the time the multi-level networking company shatters



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07/30/2010 04:57 PM
Discover How to Start an Internet Based Marketing Business Quickly
Author : Michelle Jayes

When it comes to starting an internet based marketing business it may feel like an impossible dream There are just so many tasks and little details that need to be taken care of and the learning curve for all the different skills required is huge

Although all of this is true it does not mean that it is impossible to start an internet based business in a short amount of time There are a number of steps that you can take to get your marketing business up and running quickly

The first step you would need to take is to do some searching and decide the type of internet based business that you want to market A problem that many people face initially is that they start off with one thing and then after just a few weeks they see something that they think may be better and they change direction The biggest problem with doing this is that it tends generally to become a long term problem as people who do this will keep on doing it The minute that they feel that something is not working they will jump to something else and this makes it impossible to actually succeed in anything

It does not matter whether it takes you a couple of weeks or months to find something that you are excited to promote Spending time weighing your options and researching what is available will be time well spent as in the end when you get started you will do so much quicker and you will also be much more likely to stick to it

To get your internet based marketing business started quickly another option would be to simply take action There are certain tools that are used by all internet marketers and they are: a domain name, a hosting company and probably an auto responder service To get going quickly there is absolutely no reason why you cannot begin by investing a limited amount of money into these services so long as you have confirmed that these packages can be upgraded if and when you need to do so You can do all of this for less than $40 a month and this will lessen your risk which will make starting up a business easier

Another important point to getting started quickly is to identify the skills that you plan to use for marketing If you are a writer and your plan is write all of the content for your website yourself, then you could also put this skill to work and become a freelance writer for other internet marketers This will be a big help for you in the beginning as it will cover a lot of your initial costs in setting up a business on the internet and will bring in extra revenue for you

If you have other skills such as back-link building or website design, utilize these skills to make money There are many internet marketers who are only to happy to pay for some else to perform these tasks for them

By following this path you will have additional capital to invest in your business which can be used to build it quickly as opposed to being short of money and having to wait until you can afford the necessary tools to succeed or not getting started at all

The best thing about starting an internet based business is that it can be achieved with very little capital outlay and the monthly overheads can be kept low as well The main keys to getting started quickly and succeeding include taking your time when researching the type of business you want setting up a specific plan to follow and identifying the skills that you will need Freelancing is an excellent way to profit no matter what type of business you decide on in the end



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07/30/2010 04:57 PM
Taking Action on Parked Domains
Author : Kerry Finch

Internet marketers and business owners who invest in dot coms tend to purchase the "org", "net" or "info" variations and misspelled versions to prevent competitors from using them These parked domains may be worth thousands of dollars someday if developed into thriving websites using an affordable site building service

Benefits of monetizing

Maintaining a huge collection of names is a cash outflow that can be costly when you consider the renewal registration fees that you have to pay for them annually Balance the outflow by monetizing them to promote cash inflow Here's what you can do with them:

Increase their resale value

Keyword names and those with suffixes other than " com" don't always sell well, if at all, in the resale market unless these point to active and thriving websites Your strategy should be to build and develop multiple websites, generate traffic and sell products on them so you can easily resell them in bulk when you're ready to unload these names

Start a business

Sell your own items or promote affiliate products on your sites With sales automation tools, your websites can turn into passive income streams so you can earn while aging your domains

Build and lease

Offline businesses and traditional brick and mortar establishments often need websites with relevant keywords and visibility to jump start their entry into the Internet You can fill this need by activating your domains, building sites and optimizing them with your target niche in mind and then offer to lease them for a few years and give them the option to buy the site and name at the end of the lease period

What you need

You will need the following to monetize your parked domains:

1 website
2 content
3 traffic
4 products and
5 enough time for aging

If you're an Internet marketer with advanced skills, aging websites is something you can do on your own, but could be overwhelming when you're looking at a vast collection of about 30 to a hundred names

If you don't have the time or the skills for aging your own websites, why not follow the lead of domain experts who outsource this task and use a reliable service to do it for them? An experienced outsourcer will take care of building, adding content, optimizing and feeding fresh articles to your sites for you to get the best return on your investment



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07/30/2010 04:57 PM
A Niche Business Online Can Develop Into A Real Full Time Business
Author : Lisa Brunel

If you've tried unsuccessfully to make money online, you're not alone In fact, millions of people all over the world are currently researching the latest tricks, tips and techniques for making money Yet only a few of them are actually doing it Why? Because they don't know the correct steps required to develop a niche business However, once those steps are implemented, and the steps are very easy to follow, you can start making money online Sometimes, if you choose the correct niche, you can start making money instantly Get good enough and niche marketing could develop into a real full time business

If you're new to all of this and you don't know the first step in developing a niche business, don't worry It's not difficult Again, it merely requires learning the steps involved First you must find a niche, or specific topic For the niche to be successful, it must be one that nobody else has used in their niche business In other words, you want a niche that's sort of obscure so that you can corner the internet market on it, so to speak Next, you have to find a product to sell Thirdly, you must set up a website You must then make that site rise to the top of the Google search page and then you can rake in tons of money That's really all there is to it

While the steps may be simple, however, it does take work But when it's done properly, the results can be amazing This is good news for those people who have tried their hand at internet marketing and failed If they would just apply everything they've learned into developing a real niche business online, they would be able to make more money than they ever dreamed possible

Take, for example, a group of brothers, Dave and Mike Hermansen, who tried for years to make money online but just couldn't seem to make the kind of money they wanted These brothers took what they knew about internet marketing and started applying it to little obscure markets One of the sites they developed sold bird cages Now, you wouldn't think that a site selling bird cages would make very much money, but they soon found out quite the opposite They made so much money from that one site that they eventually sold it for almost $200,000! This caused them to be featured on two prominent news sources: The New York Times, and Fox News!

So you see that creating a niche business can turn into a full time business, as long as you follow the steps that have been proven many times over by many successful internet marketers



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07/30/2010 04:57 PM
Looking Beyond the Hype in Video Marketing
Author : Pilar Torres Wahlberg

Video blogging is the latest trend It is one of the mostly used marketing tools in the internet nowadays Some experts say that the effective use of this tool can make your company a leader in the industry Though this is true to some cases, it is not really applicable at all times because we have to know that there are also disadvantages upon the usage of this tool There are also limits as to the video's ability to give results

Eyeballs Generated vs Real Effectiveness

Statistics reveal that around 80% of internet users in developed countries watch videos in any given month; this data is based on YouTube's factsheet This is definitely an impressive number no matter which way you look at it In order to take advantage of video marketing though, the initiative should be approached strategically

Blasting the internet and consumers with endless videos seldom works It may generate eyeballs but how important is it to your business? Many businesses that want to benefit from video marketing seldom understand what it entails They come to PR/marketing firms and then give the instruction to "create videos and make it go viral"

It's not as easy as that If your competitor is reaping a certain level of success in this initiative, it is only because they studied the market A video that is too advertorial or pushes products/services too heavily will only make you look pushy People wouldn't want to watch it and they certainly wouldn't want to share it with their friends Videos need to pass the "so what" test first before it can truly generate benefits for your company

Create a Continuous Dialogue

Depending on the type of company you run, the videos produced must focus on different things too For instance, if you are running an online automotive parts/accessory shop, creating "how-to" videos will bring relevant results Make sure to use the products you're selling in the instructions Meanwhile, if you are a running a costume shop, a video that shows the positive reactions of people during the event itself will get more attention that say, showing them how to put on the costumes

So how do you create an ongoing dialogue accurately? Well, after you have captured their attention easily, the next step is easier There should definitely be a "related videos" section on your website If visitors find this effective, they will inevitably come back when they need additional help or entertainment Also, integrate an opt-in box into the webpage to alert loyal audiences whenever new content is uploaded



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