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Web Copy – How Much is Enough?

 by: Glenn Murray

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?

The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!

Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst the most common, with 48% of people using the Internet to find work-related information, as opposed to 7% who use magazines (Lyra Research, 2001).

Interestingly, however, the average person visits no more than 19 websites in the entire month in order to avoid information overload (Nielsen NetRatings in Jan 2001).

So how do you ensure your site is one of those 19? How do you make your content helpful without making it overwhelming? That’s what this article is about…

I’ve written several articles on WHAT to write on your website in order to make it helpful. (See http://www.divinewrite.com/benefits.htm, http://www.divinewrite.com/webbenefitwriting.htm, and http://www.divinewrite.com/webwriting.htm.) But that’s only half the battle… Businesses also need to know HOW MUCH to write. Here are 5 quick rules of thumb to help you decide how much is enough.

1) Know your audience (Reader or Search Engine?)

Think about whether you’re targeting human readers (potential customers) or search engines. This must always be one of your very first questions, as the answer will determine your approach to content.

In general, human readers think less is more. Search engines, on the other hand, think more is more (well, more or less…). In many ways, it comes down to a question of quality versus quantity. Human readers are interested in quality, whereas search engines are interested quantity. Human readers want you to answer their questions and make it clear how you can benefit them. And they don’t want to wade through volumes of text. Search engines want a high word count, full of relevant keywords, and short on diagrams. (See http://www.divinewrite.com/seocopy.htm for more information on writing for search engines. See http://www.divinewrite.com/SEOCEO.htm for an introductory article on search engine optimization.)

You need to think carefully about your audience. In most cases, it’ll be a trade-off. A high search engine ranking is important (or at least beneficial) to most businesses, so a happy medium is required. The following tips will go some way toward providing this balance.

2) Make it concise

Say everything you need to say, but always ask, “Can I say it with fewer words?” The literary world may be impressed by complex writing, but visitors aren’t. Keep it simple, and keep it brief. Your home page shouldn’t be more than 1 screen long. In other words, visitors shouldn’t have to scroll. Subsequent pages can be longer, but try to keep them to a maximum of about 300-400 words each (approximately 1 scroll). A lot of people will tell you that you also need 300-400 words or more on your home page for a good search engine ranking. You don’t. If you focus on the right keywords and generate a lot of links to your site, you can achieve a high ranking without losing your readers’ interest by padding

TIP: For most businesses, a good rule of thumb is to make it conversational. Old school writers and would-be writers oppose conversational copy; don’t listen to them. Unless you’re writing for an old-school audience, feel free to write as people talk.

3) One subject per page

On this, both readers and search engines agree. Don’t try and squeeze too much information onto a single page. For example, instead of trying to detail all of your products on a single Products page, use the page to introduce and summarize your product suite, then link to a separate page per product. This way, your content will be easier to write, your readers won’t be overwhelmed, and you’ll be able to focus on fewer keywords (so the search engines will get a clearer picture of what you do).

4) Make it scannable

According to a 1998 Sun Microsystems study, reading from a monitor is 25% slower than reading from paper. As a result, 79% of users scan read when online. So make sure you accommodate scanning. Use headings and sub-headings. Highlight important words and sections. Use bulleted lists and numbered lists. Use tables. Use statistics. Use meaningful indenting. Use short sentences. Most importantly, be consistent in your usage. Oh… and follow rules 2 and 3 above.

5) Use a simple menu structure

Try to keep your high-level menu (Home, About Us, Contacts, Products, Services, etc.) to a maximum of about 10 items (5-8 is ideal). If you have too many options, your site will seem unstructured and your visitors won’t know where to start. In order for a visitor to want to come back to your site, they need to feel comfortable when they’re there. They need to know what to expect. If they can’t identify any logic in your menu structure, they will always feel lost. What’s more, this lack of structure will reflect badly on your business.

The Internet can be an incredibly cost-effective form of promotion because the cost per word to publish is so low. Don’t be fooled into thinking more is more just because it costs less. Audiences – even search engines – don’t want everything; they just want enough.

Happy writing!

About The Author

Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.





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03/11/2010 08:38 PM
Use One Way Links to Help Your Online Business Succeed
Author : Adeline Rekli

Can you grow an online business when you buy one way links? Yes, absolutely You can definitely increase the presence of an online business on the Internet when you buy links In many cases, this strategy is the only thing available to small online businesses Buying one way links is highly recommended because it can yield such remarkable results

To be successful, an online business must constantly be growing Although most people may recognize that fact, they might not have a thorough understanding of all the steps that must be taken to achieve it For those people that might have some questions about how to grow an online business, the best thing might be to break things down into their simplest steps, and then proceed from there

What makes buying one way links so helpful? People who have succeeded with online businesses have learned that they could not have achieved their success without a good search engine presence Your online business will not attain a good search engine ranking without one way links And unless you have those good search engine rankings, you won't see organic traffic flowing to your website

What makes one way links so helpful when you want to increase a website's position in the search engines? All search engines, both large and small, consider links to be a reflection of the popularity of a website The more links that point to a website, the more popular the search engines will see the website as being This in turn will result in a higher position for the website in the search engines

Don't trade links, however You need to buy links that are one way links rather than trading Exchanging links results in reciprocal link arrangements, which are not necessarily bad but are not as helpful as one way links The "votes" reciprocal links represent simply do not have as much impact as one way links, and that makes them less effective than one way links for boosting search engine rankings

If you buy links in order to boost your website's position in the search engines, of course you will want the links to deliver the maximum benefit If those links do not deliver significantly more traffic to your website, then what good are they? They might have some minimal benefit, but they might also end up being nothing more than some pretty window dressing This is not the desired result for a new online business that needs to generate significantly increased revenues

In addition, your time will be limited when you are running a new business You will have dozens of responsibilities, all competing for your time and attention The result is that you won't have the time to individually place links on the Internet yourself When you buy links, you are essentially delegating this essential job to others

Save time, save money, and at the same time give a boost to your new online business Increase its chances of succeeding by purchasing one way links Your business will generate more revenue and you will achieve your dream of creating a successful entrepreneurial venture



You may visit rekli for your seo needs. Rekli is a trustable seo firm working for hundreds of clients.Rekli is building links for its clients for more than 3 years.
03/11/2010 08:38 PM
Using Online Leverage to Build Massive Wealth
Author : Kyle Clouse

MLM gives you the opportunity to reward you financially for something that you put your heart and soul into The MLM business model is extremely profitable and it is not surprising that ordinary people are jumping in to business opportunities But in order for you to succeed, you have to thoroughly understand the easy concepts which the most successful Internet businessmen have mastered In that way, you can smash through the niche you've determined to participate in

It's true what they say - too much information can be overwhelming Nowadays, there are just too many gurus and their secrets seem to contradict one another When used, these tricks and tips seem to do more damage than good The general advice most internet gurus give to newbies is to buy this and buy that They encourage them to take a risk There is some truth to their claims but these new internet marketers should base their decisions on good judgment - and not just because a lot of Internet marketers are doing the same thing

Truth be told, you don't have to buy the Internet marketing tools in order for your business to succeed In order to be a successful MLM marketer it is crucial that you are completely focused You should understand the foundation of your business That is why before you completely jump into Internet marketing, you need to strategize What does your business offer? What makes your business different from your competition? What's your target market? There will be distractions along the way but once you set your eyes on the prize, then this would make you completely impenetrable

Overcoming four obstacles is crucial if you want a successful MLM business The first is to have a website that allows you to make money online In the market place are affiliate programs who you can contract with that will get this completed for you at no cost Once you have the website, then the business will slowly take off

The next thing on your to-do list is to generate traffic to your website You can get these from other sites You can also promote your site in different ways Don't forget that your MLM business will only generate money if it is getting over one hundred visitors a day If you get 1000 visitors then you truly are very lucky

Once you generate traffic, you can tweak your site in such a way that will make your visitors become leads This is a skill that you should definitely learn as an Internet marketer You may have traffic to your site but if they are not paying then it does not matter

Finally, once you've started a relationship with your constant visitors or your leads, then you should interact with them regularly In doing so, you get to profit from them again and again Once you're used to doing this, then you can say that you are a master online marketer



Kyle Clouse Network Marketing and MLM Coach (480) 200-4222 http://BlackBeltMarketing101.com http://KyleClouse.com
03/11/2010 08:38 PM
Are You Using Social Media Marketing With Your Online Business
Author : Pasi Kaarakainen

Whether you are looking for the best online business to join, or are currently involved in what you feel is the best business on the internet, it should offer social media marketing support Let's look closer at exactly what that means

Internet is today much more interactive than it was ten or even five years ago That is why you should also set up a blog to promote your online business As a matter of fact many websites are being replaced 100% by blogs

Search engines love blogs and they can be extremely interactive with your visitors when used correctly If you do any type of competitive research, you will find your competitors probably already have blogs, so your online business should make one available to you If they don't have a blog you have a great benefit over them when setting up one for your business

People continue to search using search engines as the number one source for information Naturally Google is by far the most popular one However, it is amazing how quickly social communities have become one of the primary sources of searching online It is very common that people are looking for information in social sites, like Twitter or Facebook

This just means you need to be building online communities of your own using resources such as Twitter, Facebook, LinkedIn, and any other relevant social site you can find

You will find that one of the most popular sources of traffic to your online business will be the social communities You can become more proactive by making updates on a regular basis providing useful information that people respect

When Google bought YouTube it was a clear signal for internet marketers that the importance of videos to promote a business online will be increasing Today you can find results in the organic searches on Google and other search engines leading directly to videos placed online

Often affiliate marketing programs or other online business opportunities offer some promotional videos you can place to your blog You will want to carry that a step further and find ways to create your own videos or other video sites you can borrow content from

In today's internet marketing world it is necessary to include videos, blogs, email marketing, forum marketing, and much more social ways to build your business online Anything you can do to develop relationships with your visitors will be a plus to your internet business

This should give you ideas you may not have considered when looking at the best online business As you begin to build your business you want to incorporate as many methods of social media marketing into it as you possibly can



Pasi Kaarakainen has been creating online income since 2007. Visit his website today and learn more about the most profitable online business tips and opportunities.
03/11/2010 08:38 PM
Useful Website Traffic and Social Networking Tips
Author : Imran Al Khairy

It is a waste of your time to have a nice website without and visitors coming to it However that is the main problem most Internet marketers face Social networking is an Internet marketing phenomenon that is changing all that for people who use it correctly

I recently read an article where an Internet marketing guru developed a list of followers on Twitter that was over 50,000 people He instantly became the number one salesperson for it when he completed an update regarding the new affiliate marketing product that he endorsed

That really is the power of social networking with a site such as Twitter I should also point out that he had done over 19,000 Tweets so he was very well known to his list of followers

When you combine recognition with a large list you can drive visitors to any website you want with the social networking site The same thing is true with other social networking sites as well

For example it is been reported that Facebook figures to go over one billion members in 2011 It currently is the number two most visited website on the Internet behind Google

People hang out on Facebook all day with their friends However you can also benefit from website traffic and your Facebook account as well

When you make a blog post you can social bookmark it directly to your Facebook homepage When somebody comes to your page they will see that post and that is potential traffic for you

I mention Twitter and Facebook because they are the two largest social networking sites and can bring you the most website traffic However there are many niche social networking sites you can join as well

For example LinkedIn is one that brings business professionals together This is a great source for joint venture partners, potential traffic, and other things that can come from having a membership there

As with anything on the Internet these tools are only as good as how you use them You need to become an active Internet marketer and social network if you expect to derive visitors to your site from them

There are tools available that will help you automate building your friends and followers list on Twitter and Facebook If you really want to increase the amount of people you can influence try automating as many functions as possible

These are free traffic tips as they pertain to social networking If you are not on board you probably need to get started because the sites are definitely here to stay Plus it is an enjoyable way to increase website traffic



Imran Al Khairy has spent hundreds of hours looking for the best ways to make money online and has come to the following conclusions. Visit his online watchdog website to learn more here now: http://www.dreamofrich.com
03/11/2010 08:38 PM
4 Ways To Make Money On The Internet That Are Enjoyable
Author : C Mark Babcock

I am a big believer that one of the elements needed to make money on the Internet is you should have fun doing it Certainly making money is fine, but the process of using the Internet to generate income must be enjoyable as well

Here are four ways you can make money online and hopefully have fun at the same time

1 Start by turning a hobby into a home based business Use the Internet in various ways to promote your home based business

Examples of things that you might enjoy doing that you could create an Internet income from would be gardening, baking, fishing, home improvements, crafts, and so on You can sell products online relating to these niches and make money with those

One way to do that is through affiliate marketing Another way to do that would be the start a blog and monetize it with affiliate programs

2 Email marketing is another thing that is fun to do Building a mailing list and selling products to your list is an easy way to make money once you get the hang of it

Interacting with your subscribers to build relationships with them is great Over time as your list grows you can make a six or even seven figure income and only spend a handful of hours per week doing it

3 Start a home business in some of the old standby businesses such as Tupperware, Avon, or Watkins Because they have products that people like these companies have been around for a long time

The difference today is much of your business can be automated online making it easier for you to make money However you can still get out in the public with people doing home demonstrations, or meetings There are people who learn full time living in businesses and they get to control their own schedule and work when they want

4 Provide a service for other Internet business owners and get paid for it Virtual assistants are in big demand today if you have some skills you can offer to Internet business owners

Blog writing is never boring and is very profitable Writing blog articles for the millions of blog owners who need them right now is a good way to supplement your income or even develop a full time income from it

The key point I hope you get from this article is you can make money on the Internet and have fun at the same time Hopefully you'll find one of these ways interesting to you or you can continue to research until you come across one that is



Professional Internet marketer Mark Babcock helps average people make money on the internet and create extraordinary incomes from home. If you are looking for extra money ideas visit his website today so he can start helping you.
03/11/2010 08:38 PM
List Of Top Internet Marketing Links The Good The Bad And The Ugly
Author : Richard Legg

If you have been on the internet a while, researching either how to make money online or how to promote your business online, then you have probable heard of internet marketing links and their value Links increase the value of your site in the eyes of the search engines and also help to drive traffic However, not all links are created equal and some have more effect than others

Internet marketing links affect the page rank of your site and different types of links have different effects For example, inbound links from other sites increase the relevancy of your site in the eyes of the search engines, while internal links allow search engine crawlers to find other pages of your site

The greatest value to your own website lies in inbound links and there are several ways you can get these internet marketing links

1 Request links This is one of the most straight forward ways to get a link but it can also be one of the most difficult Essentially, you have to contact other website owners requesting a link back to your site Remember, though, that the relevance of the site linking to yours is important The higher the relevance in terms of similarity in topic, the more value the link has The less relevant the website is to your niche the lower the power of the link, but it is still more valuable than not having any links at all

2 Writing articles This is probably the most popular method of gaining internet marketing links and involves writing content on the same or similar topics to what your site is about This is then posted to article directories and relevant websites in the form of guest posts This is a valuable strategy because not only does it provide links but can also drive traffic if the content is useful and people want to discover more about that website

3 Press releases are a great way to gain exposure, both for linking purposes as well driving traffic The advantage to press releases is that they have a good chance of getting picked up by various publications, both online and offline, which increases exposure exponentially And it's all free

4 PPC and paid links Another method of obtaining links is via pay per click advertising campaigns or paid links Pay per click campaigns usually involve bidding for a certain keyword with the major search engines and paying only when someone clicks on your link to access your site Paid links can also come from other websites and blogs

5 Affiliate programs are another great way to increase page rank through internet marketing links, as well as a great source of traffic and sales Essentially, an affiliate program means that, for a percentage of a sale, people will promote your product or website on their own sites This is an excellent way to increase your sales and exposure

These are a few of the methods that you can use to obtain good, relevant internet marketing links that will help increase your page rank and thus your position in the search engines



Get more traffic and list building tips with Frank Kern's list control site and check out the list control review resources for the best information.
03/11/2010 08:38 PM
Making Money From Home Without Risk
Author : Paul Jesse

Getting started with out much risk is one of the benefits of making money from home using the Internet Unlike offline businesses where you may spend thousands of dollars to get started you can use the Internet to make money and do it for free or nearly free

In this article we will offer a few tips on how you can stay at home and make money and do it virtually risk free

1 Many people decide to start earning money at home as an affiliate marketer selling affiliate products There are millions of affiliate programs around the world that you can join for free and start making money selling their products

You are given your own website and affiliate marketing tools to promote with None of these cost any money and the only thing you are out is the time it takes to get started

2 An important point is to start with free or nearly free advertising methods You do not need to spend a lot of money promoting initially online

Some people make the mistake of trying ppc advertising and start out with a financial loss the first month

That really is not necessary because you can do free methods such as article marketing, blogging, social media, and so forth This eliminates the risk of you overspending until you get money coming in

3 One way to make money that has no risk associated with it is promoting Google Adsense This is a great affiliate program that pays you by the click which is an even easier way to make money Your customers do not have to buy anything for you to earn commissions

4 Selling information products is another way to limit your risk You can purchase or even find free private label rights products to get started with

You can also join affiliate programs such as Clickbank and sell information Your risk is limited because people will pay for information that solves the problems

This makes a fantastic way to earn money at home because you can sell products that relate to problems in various niches This helps eliminate your competition and allows you to make even more money that much faster

These are 4 tips on ways that making money from home without risk is possible using the Internet today Ultimately it will come down to some skills on your part and if you are willing to invest time you can learn those



Paul Jesse is a Professional Internet Marketer providing low cost making money from home ideas. He invites you to visit his website here for more free information: http://www.sheamarketing.com
03/11/2010 08:38 PM
Are You TRULY Ready To Start An Internet Business From Home
Author : Adam Bauthues

I decided to start an Internet business from home way back in January of 1999 As of this year (late 2009) I have seen thousands of entrepreneurs discuss the benefits and advantages of starting an Internet business from home They talk about how much money one can make and about the freedom that comes with the entrepreneurial way, but that is only one side of the story For example, it is a fact that you will encounter new challenges as you begin to work from home that you did not have to deal with while working for someone else at your job If you are not prepared for this new world it could catch you off guard and lower your chances of success

So, lets take an honest look at what it takes to start an Internet business from home so you can see the big picture

Magical Internet Fairy Tales

All to often the decision to start an Internet business from home is largely an emotional one Due to all of the hype that surrounds the home business industry, you may get the feeling that the Internet is some magical place where the normal laws of business and marketing do not apply Turn-key systems abound and you are told you don't have to sell anything or even know anything The systems do it all for you

One is left with the impression that the Internet is different and filled with magic, and anyone can make it as an entrepreneur

If you believe this in any way you are going to have to shed this belief now The Internet is simply a means of communication That is it The Internet is not a business opportunity for me, you, or anyone else

The Internet is no different than the radio or television Granted, it is the greatest form of communication we have ever seen and is changing the way we all do business, but it is still nothing more than a tool If you can learn how to use this tool you can build a business to be proud of and you can make a fortune There is certainly no better time than now to do this

Your Business Is Marketing

In our world it is considered normal to spend thousands upon thousands of dollars to attend college or university so that one can learn a trade We do this in the hopes of landing a good job with a good company We understand that the more education we possess the more valuable we potentially are in the marketplace, thus we tend to place a high value on education and are willing to pay a high price for it

Yet, for some reason, this basic and most rational process seems to disappear when it comes to starting a home business online Where does it go? What possesses people to believe that it is possible to build a profitable business online with little to no investment in their marketing education and personal development?

As stated earlier, the Internet is not magic The same business rules apply online as they do in the real world In other words, marketing is marketing, online or off, and you will have to learn it and learn it well if you wish to succeed as an entrepreneur You must take the time to learn your trade and invest in your education In other words, you must learn that you are your highest value and that the wisest investment is in yourself

If you are starting a home based business, nothing could be more true for you You have just become your own CEO, CMO, and CFO, and a variety of other common corporate acronyms! It should make sense that your wisest investment will be in YOU and your education

The Simple Success Equation

The entrepreneurial success equation is a real simple one

The amount of money you can make in your Internet business from home is directly proportional to how valuable you are It is really that simple

If you are a network marketer your product is you and your business is marketing If you are not sponsoring new people into your network marketing or MLM business it is primarily because they do not perceive you as a valuable leader who can help them achieve their goals The prospect does not feel that a relationship with you is one they can benefit from You have likely not invested enough time and money in the development of your product, which is you They are simply not buying what you are offering them

Conclusion

Entrepreneurs are not born they are forged and created Free enterprise and the entrepreneurial path is still all about "survival of the fittest " Only the strongest, most determined, and most fit profit The kind of business you start doesn't matter as much as the person you need to become to achieve success with it Let go of magical fairy tales and accept that success will come when the emotion leaves Make decisions based on sound logic, not sudden bursts of emotion or imagination

If you wish to be successful in business your must develop a more superior product than your competitors In other words, you must become superior If you don't get excited with the prospect of developing superiority in your market, then the entrepreneurial lifestyle may not be for you



If you choose to take control now, I'd like to invite you to get Free Instant Access to my Ultimate Wealth Report. Please read this report before you start a home based business or you will likely be joining the 97% in this current economy who will lose money. You can also visit: http://www.UltimateWealthProject.com and review the business model of choice for todays marketing leaders.
03/11/2010 08:38 PM
Understanding the Importance of Directory Submission Techniques for Effective SEO
Author : Alansmith Smith

Yes it is somewhat true that nowadays traffic on internet does not depend on Directory submissions to get popularity and you will often come across people that will argue that it is an outdated concept and at the same time one has to appreciate the fact that everyone always prefers to browse links This preference has to be well accepted by the web designers and it is those links that increases the SEO output and the Directory submissions technique add flavor to the content

Directory submissions play an essential role in promoting new ventures because in this technique the websites gets its global recognition on the internet due to this reason link has to be provided to it and also with less no of links website actually works in isolation This situation of isolation is not contributing for an effective SEO because the more effective and the more balanced the keywords are useful with their density and without links the SEO cannot improve much

No one can remember all the websites that he wants to browse or which he had browsed sometime back so at some point of time he has to look into directory to search for a topic or service provider this is the blatant truth

The user looks at the directory because it will provide the list of websites so that the person can choose the appropriate one because it is often works as a ready reckoner Here the directory plays a crucial role in increasing the SEO and another most important aspect is that these directories are very well maintained by real people editors also they are categorized appropriately by them depending on his convenience and familiarity with the web This form of directory has one good aspect and that is the user gets the directory from the directory editor and this transmission of information from the directory editor to the users is more reliable as the directory is flawless

Let's look onto one more aspect of convenience The directory submissions are made for the convenience of the audience because there is no time lost in getting to the required website because they enable quick search to the user and as a matter of fact you will not find any directory which does not have a URL because these link has been provided with the intention of providing space for the user and experienced SEOs do recognize this advantage of directory submissions

This technique is now old patterned but is certainly not outdated and it does not hinder the SEO in any manner and as said earlier that it actually increases the SEO

SPINX is a Website Design Los Angeles Company provides services like Website Design Portfolio Website Design West Hollywood, Website Design Santa Monica & also across the world.
03/11/2010 08:38 PM
A Guide To Article Marketing
Author : Steve Shaw

Do you own a website that you'd like to see at the #1 spot in Google? Have you heard people talking about how easy and effective article marketing is, and are you wondering-- "What's it all about, how do I get started, and what can I expect?" If so, you're in the right place, because I'm about to give you an introductory guide to article marketing to help you get started

How does Article Marketing work?

Online publishers are literally crying out for content Many website owners want a steady stream of content that they can publish on their site but that they don't have to create themselves This is where you come in

You write educational articles on your topic geared towards the needs of your target readers, and then you submit your article to article directories and other online publishers

What's in it for you?

Along with every article you submit, you will also include an author bio, also known as a resource box In this author bio, you will tell a little about yourself and your business, give the reader a reason to visit your website, and then provide a link to your website

Every time the article is published and re-published, your resource box is included along with the article, and you create increasing opportunities for people in your target market to click the link in your resource box and reach your website You also build links to your site, which is effective at elevating your search engine ranking for your keywords

How do I start Article Marketing?

It's very simple--just start writing and submitting articles For example, if your website is an online bookstore, you can write articles that are reviewing books Or if your website is for your ski instruction business, then your articles would be on topics associated with teaching people to ski

Also write a resource box--usually anywhere from 400-450 characters long Include your name, a little about you and your business, an incentive for the reader to visit your website, and then a link to your site Take some time to carefully construct your resource box, because this is your pot of gold at the end of the rainbow A well-written resource box can make a big difference in the number of readers who decide to visit your website

Why is Article Marketing so popular?

The main reason why people do Article Marketing is to get that precious link in the resource box that leads back to their site Why is that link so important?

People can read your article and then click the link in your resource box and be directly taken to your site

Here's another perk: Search engines (such as Google) will calculate the number of links you have going to your website, which will influence your website's search engine ranking, which will in turn impact the number of visitors to your website A higher ranking in Google produces more traffic

What can I expect?

Article Marketing is a perennial favourite tool for building traffic to a website because it:

--is easy to do (pretty much anyone can write an article on their area of specialty and have it accepted by publishers)

--produces reliable results over the long term Some people see results right away, but I just want to be clear that most of the time you will need to submit articles over the long term in order to see the results you're looking for Many amateurs give up in frustration when they don't see results immediately, but that is good news for anyone who is prepared to make a longer commitment--less competition!

Are you ready to get started?

The first article is the most challenging, but that's only because you're not used to it yet After you're written a few articles, you'll become more comfortable with the process, and before you know it you will be marketing your website like a pro!



Steve Shaw is an article marketing expert, and founder of the popular submit article service, SubmitYOURArticle.com, used by thousands of business owners. Discover how to use the power of article marketing to reach thousands of potential prospects for your website - download a powerful free report on successful article marketing from http://www.submityourarticle.com/report


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